{"product_id":"pre-suasion-a-revolutionary-way-to-influence-and-persuade","title":"Pre-Suasion: A Revolutionary Way to Influence and Persuade","description":"\u003cp\u003eThe author of the legendary bestseller \u003cspan class=\"a-text-italic\"\u003eInfluence\u003c\/span\u003e, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.\u003c\/p\u003e\n\u003cp\u003eWhat separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his \u003cspan class=\"a-text-italic\"\u003eInfluence\u003c\/span\u003e an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal \u003cspan class=\"a-text-italic\"\u003epre\u003c\/span\u003e-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”\u003c\/p\u003e\n\u003cp\u003eHis first solo work in over thirty years, Cialdini’s \u003cspan class=\"a-text-italic\"\u003ePre-Suasion\u003c\/span\u003e draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.\u003c\/p\u003e\n\u003cp\u003eFrom studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”\u003c\/p\u003e\n","brand":"growthpress","offers":[{"title":"Default Title","offer_id":46317448298668,"sku":null,"price":40.0,"currency_code":"TND","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3858\/7052\/files\/19817_pre-suasion.png?v=1779964027","url":"https:\/\/growthpress.store\/products\/pre-suasion-a-revolutionary-way-to-influence-and-persuade","provider":"growthpress","version":"1.0","type":"link"}