{"product_id":"influence-new-and-expanded","title":"Influence, New and Expanded","description":"\u003cp\u003eYou’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.\u003c\/p\u003e\n\u003cp\u003eCialdini’s Principles of Persuasion:\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eReciprocation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eCommitment and Consistency\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eSocial Proof \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eLiking \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eAuthority\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eScarcity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eUnity, the newest principle for this edition\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUnderstanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—\u003cspan class=\"a-text-italic\"\u003eInfluence \u003c\/span\u003eis a comprehensive guide to using these principles to move others in your direction.\u003c\/p\u003e\n","brand":"growthpress","offers":[{"title":"Default Title","offer_id":46317445841068,"sku":null,"price":40.0,"currency_code":"TND","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3858\/7052\/files\/19775_influence-new-and-expanded.png?v=1779964019","url":"https:\/\/growthpress.store\/products\/influence-new-and-expanded","provider":"growthpress","version":"1.0","type":"link"}