{"title":"Marketing \u0026 Sales","description":"","products":[{"product_id":"100m-leads-how-to-get-strangers-to-want-to-buy-your-stuff-acquisition-com-100m-series","title":"$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series)","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eYou can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell…\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis book contains the playbooks that took me from sleeping on my gym floor to owning a multimillion-dollar portfolio of companies that generate $200,000,000 a year. Wanna know the biggest difference between those two time periods? How many \u003cspan class=\"a-text-italic\"\u003eleads\u003c\/span\u003e I was getting.\u003c\/p\u003e\n\u003cp\u003eThe problem is - most business owners don’t know how to get leads.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eI wrote this book to solve your \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eLEADS\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e problem.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eToday, our companies generate 20,000+ new leads per day across sixteen different industries. And, they do it using the eight “never-go-hungry” playbooks inside. Once you see them, you can’t unsee them. They’re so powerful, they work without your permission.\u003c\/p\u003e\n\u003cp\u003eInside you will find…\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003e…The easiest way to get another five customers tomorrow\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003e…The hook-retain-reward system to transform content into leads\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003e…The 6-part ad framework that gets more people - especially strangers - to want what you sell\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003e…The \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e\u003cu\u003eone\u003c\/u\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e question that immediately turns any stranger (no matter how cold) into a hot lead\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003e…The 7 direct referral methods responsible for 30% of my sales\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003e…The affiliate playbook that gets hundreds of other businesses to advertise your stuff for free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003e…The agency agreement that gets them to teach you their lead-getting secrets at no cost\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003e…The how-to-get-people-off-the-streets-and-getting-you-leads in under 2 weeks framework\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003e…and everything else that got our companies boatloads of leads…fast.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAnd the best part is…you can use these playbooks to get more leads \u003cspan class=\"a-text-italic\"\u003ewithin an hour \u003c\/span\u003eof reading this book. You just have to know where to look…and the first place is inside.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eIf you want to get more leads for your business...then ADD TO CART, use its contents, and see for yourself.\u003c\/span\u003e\u003c\/p\u003e\n","brand":"growthpress","offers":[{"title":"Default Title","offer_id":46317445873836,"sku":null,"price":50.0,"currency_code":"TND","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3858\/7052\/files\/19829__5E100m-leads.png?v=1779964019"},{"product_id":"the-1-page-marketing-plan-get-new-customers-make-more-money-and-stand-out-from-the-crowd-lean-marketing-series","title":"The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)","description":"\u003cp\u003eTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.\u003c\/p\u003e\n\u003cp\u003eIn The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.\u003c\/p\u003e\n\u003cp\u003eWhether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.\u003c\/p\u003e\n\u003cp\u003eIn this groundbreaking new book you'll discover:\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eHow to get new customers, clients, or patients and how to make more profit from existing ones.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eWhy “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eHow to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eA simple step-by-step process for creating your own personalized marketing plan that is literally one page. 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The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. \u003cspan class=\"a-text-italic\"\u003eThe Marketing Agency Blueprint\u003c\/span\u003e is a practical and candid guide that presents ten rules for building such a hybrid agency.\u003c\/p\u003e\n\u003cp\u003eThe new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. \u003cspan class=\"a-text-italic\"\u003eThe Marketing Agency Blueprint\u003c\/span\u003e demonstrates how to:\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eGenerate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eDevelop highly efficient management systems and more effective account teams\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eDeliver greater results and value to clients\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.\u003c\/p\u003e\n","brand":"growthpress","offers":[{"title":"Default Title","offer_id":46317446103212,"sku":null,"price":40.0,"currency_code":"TND","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3858\/7052\/files\/20281_marketingagencybluepng.png?v=1779964020"},{"product_id":"marketing-made-simple","title":"Marketing Made Simple","description":"\u003cp\u003eEvery day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.\u003c\/p\u003e\n\u003cp\u003eBased on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eThe three stages of customer relationships.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eHow to create and implement the one marketing plan you will never regret.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eHow to develop a sales funnel that attracts the right customers to your business.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eThe power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eThe keys to wireframing a website that commands attention and generates conversions.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.\u003c\/p\u003e\n","brand":"growthpress","offers":[{"title":"Default Title","offer_id":46317446561964,"sku":null,"price":35.0,"currency_code":"TND","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3858\/7052\/files\/19794_marketing-made-simple.png?v=1779964022"},{"product_id":"marketing-artificial-intelligence-ai-marketing-and-the-future-of-business","title":"Marketing Artificial Intelligence: AI, Marketing, and the Future of Business","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eArtificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eThe truth is, AI possesses the power to change everything.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWhile AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance.\u003c\/p\u003e\n\u003cp\u003eMarketing AI Institute’s Founder \u0026amp; CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eMarketing Artificial Intelligence\u003c\/span\u003e draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity.\u003c\/p\u003e\n\u003cp\u003eAs the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower.\u003c\/p\u003e\n\u003cp\u003eSo, come along on a journey of exploration and enlightenment. \u003cspan class=\"a-text-italic\"\u003eMarketing Artificial Intelligence\u003c\/span\u003e is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.\u003c\/p\u003e\n","brand":"growthpress","offers":[{"title":"Default Title","offer_id":46317447053484,"sku":null,"price":45.0,"currency_code":"TND","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3858\/7052\/files\/20427_marketingai.png?v=1779964023"},{"product_id":"the-challenger-sale-taking-control-of-the-customer-conversation","title":"The Challenger Sale: Taking Control of the Customer Conversation","description":"\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" data-expanded=\"true\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eWhat's the secret to sales success? 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The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.\u003c\/p\u003e\n\u003cp\u003eInstead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.\u003c\/p\u003e\n\u003cp\u003eThe things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\"\u003e\u003c\/div\u003e\n","brand":"growthpress","offers":[{"title":"Default Title","offer_id":46317447479468,"sku":null,"price":35.0,"currency_code":"TND","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3858\/7052\/files\/19808_the-challenger-sale.png?v=1779964025"},{"product_id":"how-brands-grow-what-marketers-dont-know","title":"How Brands Grow: What Marketers Don't Know","description":"\u003cp\u003eThis book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of small improvements have been made to the new eBook version as well as new material in category growth, profitability and industrial buying. Basically, it is a bible for every marketer’s success.\u003c\/p\u003e\n\u003cp\u003eThe most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based. Unlike other marketing books, How Brands Grow provides extensive data on real world buying situations and relates to the reality of how brands perform and grow in today’s world.\u003c\/p\u003e\n","brand":"growthpress","offers":[{"title":"Default Title","offer_id":46317447774380,"sku":null,"price":35.0,"currency_code":"TND","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3858\/7052\/files\/19811_how-brands-grow.png?v=1779964025"},{"product_id":"jab-jab-jab-right-hook-how-to-tell-your-story-in-a-noisy-social-world","title":"Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World","description":"\u003cp\u003eWhen managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.\u003c\/p\u003e\n\u003cp\u003eThanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.\u003c\/p\u003e\n","brand":"growthpress","offers":[{"title":"Default Title","offer_id":46317447970988,"sku":null,"price":35.0,"currency_code":"TND","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3858\/7052\/files\/19814_jab-jab-jab-right-hook.png?v=1779964026"},{"product_id":"the-ultimate-guide-to-network-marketing","title":"The Ultimate Guide to Network Marketing","description":"\u003ch3 id=\"title\" class=\"a-spacing-none a-text-normal\"\u003e\u003cspan id=\"productTitle\" class=\"a-size-large celwidget\" data-csa-c-id=\"snpdg0-gnk7u6-rkelte-i2it32\" data-cel-widget=\"productTitle\"\u003e37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealth \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eSuccessful network marketing entrepreneurs share their secrets\u003c\/span\u003e\u003cbr\u003e\nIn \u003cspan class=\"a-text-italic\"\u003eThe Ultimate Guide to Network Marketing\u003c\/span\u003e, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives and tactics, this comprehensive guide offers beginning network marketers and seasoned veterans alike all the specialized information and strategies they need to grow their business. Revealing a world of secrets it would take a lifetime in the industry to amass, the 37 contributors in this handy resource provide one-of-a-kind advice for building extreme wealth.\u003c\/p\u003e\n","brand":"growthpress","offers":[{"title":"Default Title","offer_id":46317448036524,"sku":null,"price":45.0,"currency_code":"TND","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3858\/7052\/files\/20474_the-yltimate-quide-to-network-marketing.png?v=1779964026"},{"product_id":"pre-suasion-a-revolutionary-way-to-influence-and-persuade","title":"Pre-Suasion: A Revolutionary Way to Influence and Persuade","description":"\u003cp\u003eThe author of the legendary bestseller \u003cspan class=\"a-text-italic\"\u003eInfluence\u003c\/span\u003e, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.\u003c\/p\u003e\n\u003cp\u003eWhat separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his \u003cspan class=\"a-text-italic\"\u003eInfluence\u003c\/span\u003e an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal \u003cspan class=\"a-text-italic\"\u003epre\u003c\/span\u003e-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”\u003c\/p\u003e\n\u003cp\u003eHis first solo work in over thirty years, Cialdini’s \u003cspan class=\"a-text-italic\"\u003ePre-Suasion\u003c\/span\u003e draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.\u003c\/p\u003e\n\u003cp\u003eFrom studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”\u003c\/p\u003e\n","brand":"growthpress","offers":[{"title":"Default Title","offer_id":46317448298668,"sku":null,"price":40.0,"currency_code":"TND","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3858\/7052\/files\/19817_pre-suasion.png?v=1779964027"},{"product_id":"obviously-awesome-how-to-nail-product-positioning-so-customers-get-it-buy-it-love-it","title":"Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It","description":"\u003cp\u003eYou know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.\u003c\/p\u003e\n\u003cp\u003eSo what is it? April Dunford, positioning guru and tech exec, will enlighten you.\u003c\/p\u003e\n\u003cp\u003eHer new book, \u003cspan class=\"a-text-italic\"\u003eObviously Awesome\u003c\/span\u003e, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.\u003c\/p\u003e\n\u003cp\u003ePunctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:\u003c\/p\u003e\n\u003cp\u003e- The Five Components of Effective Positioning\u003cbr\u003e\n- How to instantly connect an audience to your offering’s value\u003cbr\u003e\n- How to choose the best market for your products\u003cbr\u003e\n- How to use three distinct styles of positioning to your advantage\u003cbr\u003e\n- How to leverage market trends to help buyers understand why making a purchase is important right now\u003c\/p\u003e\n\u003cp\u003eWhether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.\u003c\/p\u003e\n","brand":"growthpress","offers":[{"title":"Default Title","offer_id":46317448462508,"sku":null,"price":35.0,"currency_code":"TND","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3858\/7052\/files\/19820_obviously-awesome.png?v=1779964027"},{"product_id":"this-is-marketing","title":"This Is Marketing","description":"\u003cp\u003eOver the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.\u003c\/p\u003e\n\u003cp\u003eNow, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.\u003c\/p\u003e\n\u003cp\u003eThis book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.\u003c\/p\u003e\n\u003cp\u003eIt's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.\u003c\/p\u003e\n","brand":"growthpress","offers":[{"title":"Default Title","offer_id":46317448560812,"sku":null,"price":35.0,"currency_code":"TND","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3858\/7052\/files\/19823_this-is-marketing.png?v=1779964028"},{"product_id":"never-split-the-difference-negotiating-as-if-your-life-depended-on-it-unlock-your-persuasion-potential-in-professional-and-personal-life","title":"Never Split the Difference: Negotiating As If Your Life Depended On It―Unlock Your Persuasion Potential in Professional and Personal Life","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003e\"This book blew my mind. It’s a riveting read, full of instantly actionable advice-not just for high-stakes situations, but also for handling everyday conflicts at work and at home.\" —Adam Grant, author of \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eThink Again\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eThis international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations—whether in the boardroom, in your community, or at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLife is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a business executive, a salesperson, a parent , a community leader, or a spouse. As a former FBI hostage negotiator, Chris Voss gives you the tools to be effective in any situation: negotiating a business deal, buying (or selling) a car, negotiating a salary, acquiring a home, renegotiating rent, deliberating with your partner, or communicating with your children. Taking the power of persuasion, empathy, active listening, and intuition to the next level, \u003cspan class=\"a-text-italic\"\u003eNever Split the Difference\u003c\/span\u003e gives you the competitive edge in any difficult conversation or challenging situation. This book is a masterclass in influencing others, no matter the circumstances.\u003c\/p\u003e\n\u003cp\u003eAfter a stint policing the rough streets of Kansas City, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. \u003cspan class=\"a-text-italic\"\u003eNever Split the Difference\u003c\/span\u003e distills the Voss method, revealing the skills that matter most when it comes to achieving your goals in both your professional and personal life.\u003c\/p\u003e\n\u003cp\u003eStep-by-step, Voss show you how to:\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eEstablish Rapport \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eCreate Trust with Tactical Empathy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eGain the Permission to Persuade \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eShape What Is Fair \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eCalibrate Questions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eTransform Conflict into Collaboration\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eSpot Liars\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eCreate Breakthroughs by Revealing the Unknown Unknowns\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eNever Split the Difference\u003c\/span\u003e is your definitive source for defusing potential crises, winning people over, and achieving your goals at work and at home.\u003c\/p\u003e\n","brand":"growthpress","offers":[{"title":"Default Title","offer_id":46317448593580,"sku":null,"price":35.0,"currency_code":"TND","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3858\/7052\/files\/19826_never-split-the-difference.png?v=1779964029"}],"url":"https:\/\/growthpress.store\/collections\/marketing-sales.oembed","provider":"growthpress","version":"1.0","type":"link"}